AUM Business Monster Beverage Corporation White Paper

Gamma (Monster Beverage)Important Note:

Overview of the Project

you will analyze a real company and conduct a Strategic Analysis in increments using the concepts from the text and outside sources, including the company’s own information. The final deliverable will be a Strategic Proposal to the company based on the  total analysis.

The approach to the Project should be a White Paper prepared for and delivered to the senior management and Board of Directors of the company that is analyzed.

There should be NO definitions or extraneous external research presented that is not immediately germane to and related directly to the company and its industry. Only facts related to the company should be presented,

analyses of the Current Conditions of the company and the industry; therefore there should be NO proposals or recommendations of any kind regarding what the company should or could do in the future.

For this assignment, the Group will analyze the assigned Company’s current condition. You will use the text chapters 1 through 3 as your framework for the analysis, and will incorporate information from external sources including the company and other credible sites. 

Your  will be presented in APA format, will include appropriate topical headings to organize and segment the paper, with correctly formatted citations and references. 

Minimally the report will include the following:

  • (Internal) Strengths and Weaknesses
  • Competitive Advantage

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