Harvard Business School Case Study #3: Leading the Jose Esquival Franchise

Assignments Questions

1. Based on your understanding of the decision-making process, determine whether Jose Esquivel should make the move or not. Support your decision with a detailed analysis. What elements of uncertainty would you consider in your analysis? (90 points)

2. Grammar, spelling, paper organization. (10 points)

NOTE: Limit your answers to a maximum of 3 pages. Be specific in answering the questions.

Grading Criteria:

1. Clarity and specificity of arguments.

2. Soundness of arguments presented. In analyzing a case, there is no right or wrong answer. However, you must support your decision with sound arguments.

3. Quality of writing.

4. Grammar, spelling, and organization.

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