Harvard University Hershey Chocolate Company Research and Analysis Paper

Please do read the requirements very carefully:


Use “Times New Roman, 12-point font”, 1-inch margins as indicated in the homework

this should be “”2-sided and single-spaced.””


The company is Hershey’s, the chocolate company.

Assignment Overview – Write A Situation Analysis For Your Paper

Before you can investigate or identify problems in a company, you must have a solid understanding of

that company. Do they have a long-term strategic plan? What is that plan? Do they have mission or

vision statements, and if so, what are they? How strong are their financials? Current and historically.

What is the competitive environment? Are there any ongoing legal issues? Does it operate in a regulated

environment? Who are their critical stakeholders? Is a positive public perception important to the

company? Does your company have a positive or negative public perception?

Use the library databases (e.g., IBISWorld and Business Insights: Essentials) and company filings (e.g.,

10K) to provide an overview and synthesis of your company’s current situation. Organize this analysis

into three sections: 1) Internal Performance, 2) Industry Perspective, and 3) Environmental Factors


Internal performance

– This should start with the company’s strategy, mission, vision, values

and stakeholders. Performance indicators include company financials (i.e., revenue and profit),

debt levels, historical stock performance (if public), innovation (patents), and legal issues.

Multiple time points are better than one.


Industry perspective

– What is the outlook for the industry in which your company operates and

how is your company performing when compared to its competitors? IbisWorld is a great source

of data for this section. Identify and gather data for their top three competitors, at the least. This

might be a good place for a SWOT analysis.


Environmental Factors

– Identify the important external factors that are influencing your

company’s performance. Are there new regulations, or do you see significant changes in the

future? Identify technological trends that may impact the company? Are there social and civic

groups critical of your firm’s practices?

This analysis should be three pages in length. Three pages requires you to be concise and direct.

information remains in an organized, clearly articulated format. This is not just a regurgitation of your

research, it’s a synthesis and summary of all that you’ve found. Every sentence should deliver some kind

of information. There is no room for fluff. In addition, include a page of sources cited (at least 5).

Please do make sure to follow the rules and write efficiently, and make sure to cite everything from credible websites like mentiones


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