Maslow’s Hierarchy of Needs

https://www.youtube.com/watch?v=L0PKWTta7lU

https://www.youtube.com/watch?v=wEY1hHpIN1I

1. What is Maslow’s Hierarchy of Needs?

2. Why is it important for marketing professionals to understand it?

3. Give an example of an item you have purchased based on it filling a need. What need did it fill on the hierarchy?

4. Find a product advertisement (any) and explain how it fits on the hierarchy. Include the link. (Please don’t select any that the book or videos have discussed.)

Watch the two videos and Write the answers of 4 Questions.

Solution:

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