Organizational Change: Mcdonalds

Company 1: Examine a company that has endured and is considered sustainable.

Select a company that is at least 25 years old.

  • How has that company changed over time?
  • How have they remained relevant?
  • How is change derailed in organizations?
  • What can managers do to prevent the failure of change processes?
  • How should a business balance what it does well, today, with what it will need to do in the future?
  • Can a firm do both activities well?

Company 2 : Strategizing Change – the certainty of Innovation

Identify a technological innovation that you believe will impact an industry.

  • How will it impact the competitive landscape?
  • Which company is likely to thrive? To struggle?
  • What tools can a manager use to scan the external environment in an effort to anticipate potential organizational changes?
  • Consider the various approaches to organizational change. What are the advantages and disadvantages of each approach?
  • Under what conditions is one approach more suitable than another?


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