Retail Marketing Presentation

Read the required Greenwald article. Assume that you have been asked by the management company of a high-traffic shopping mall to analyze the sensory and segmented marketing strategies being used by its tenants. Prepare a PowerPoint presentation for the next executive meeting addressing the following:

Presentation Content

  • Analyze both the sensory (visual, audio, aroma, color, etc.) and segmented (male vs. female, teen vs. adult, and high-end- vs. low- cost, etc.) strategies being used at the property.
  • Conclude your presentation with an assessment of who the shopping center is most targeted toward and why that may or may not be a viable strategy in the market featured.

Presentation Design
The Presentation:

  • Must be 12 slides (not including the title and references slides).
  • Must include the speaker notes at the bottom of the screen to detail the information that would be included in an actual presentation.
  • Must include visuals taken on an actual tour of a local mall or those taken from online sources with proper citations to demonstrate the findings from at least seven retailers.
  • Must support the conclusions with research from at least three scholarly sources, at least one of which is peer-reviewed, in addition to the text.
  • Must be formatted according to APA style 

Solution:

15% off for this assignment.

Our Prices Start at $11.99. As Our First Client, Use Coupon Code GET15 to claim 15% Discount This Month!!

Why US?

100% Confidentiality

Information about customers is confidential and never disclosed to third parties.

Timely Delivery

No missed deadlines – 97% of assignments are completed in time.

Original Writing

We complete all papers from scratch. You can get a plagiarism report.

Money Back

If you are convinced that our writer has not followed your requirements, feel free to ask for a refund.

× How can I help you?