Saint Mary’s University Cronos Group Management Strategic Management Questions

Report 3

Regarding the company your group has been assigned: “Cronos”

A minimum of 10 references is necessary

Questions for this report:

1. Are technical standards important in your industry? If so, what are they?

2. Did the dominant technology in your industry diffuse slowly? Or rapidly? What were the drivers of the speed of diffusion?

3. Are intellectual property rights important to your company? What strategies is it adopting to protect those rights?

4. What are the cost pressures, and the pressures for local responsiveness in your company’s industry?

5. Has your company every purshed a horizontal integration strategy? Why did it do so?

6. How vertically integrated is your company? Or does it have the potential to be vertically integrated?


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