- Provide an executive summary and current marketing situation. Consider the items below:
- Major objectives
- Describe the target market with information about the factors which may affect customer purchasing. Consider the items below:
- Product pricing and profitability
- Competitive positioning
- Sales trends in various distribution channels
- Describe action programs including the major elements of the marketing mix to achieve sustained competitive advantage to be successful in the target market
Note: This assignment will be checked for plagiarism. Always review the University’s Academic Integrity Policy statement regarding plagiarism.