Company: Dr. Squatch (https://drsquatch.com/)
- Provide an executive summary and current marketing situation. Consider the items below:
- Major objectives
- Recommendations
- Describe the target market with information about the factors which may affect customer purchasing. Consider the items below:
- Product pricing and profitability
- Competitive positioning
- Sales trends in various distribution channels
- Describe action programs including the major elements of the marketing mix to achieve sustained competitive advantage to be successful in the target market
Note: This assignment will be checked for plagiarism. Always review the University’s Academic Integrity Policy statement regarding plagiarism.
Requirements
- Citation Requirements: minimum of 3 authoritative sources
- Word Count: 550 minimum
- APA Formatting
- Plagiarism Submission