Strategic Marketing Plan – Marketing Action Plan

Company: Dr. Squatch (https://drsquatch.com/)
  1. Provide an executive summary and current marketing situation. Consider the items below:
    • Major objectives
    • Recommendations
  2. Describe the target market with information about the factors which may affect customer purchasing. Consider the items below:
    • Product pricing and profitability
    • Competitive positioning
    • Sales trends in various distribution channels
  3. Describe action programs including the major elements of the marketing mix to achieve sustained competitive advantage to be successful in the target market

Note: This assignment will be checked for plagiarism. Always review the University’s Academic Integrity Policy statement regarding plagiarism.

Requirements

  • Citation Requirements: minimum of 3 authoritative sources
  • Word Count: 550 minimum
  • APA Formatting
  • Plagiarism Submission

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