TAMIU W2 Fedex Air Express and American Market Research

Written Assignment

Review the reading assignments and videos in Module 2. Please pick one of the following integrators to research and report on: FedEx, UPS, DHL, or TNT.

Please number and state each question/statement and give each answer its own separate paragraph(s).

  1. Introduction
    • Include the name of the integrator, a brief description of the company, specific start date, route structure, high technical solutions, and aircraft.
  2. Strategic Advantages
    • Describe the company’s strategic advantages and market position over the other three.
  3. Disadvantages
    • Describe any disadvantages and/or competitive pressures you observed.
  4. Conclusion


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