The Ethics of Big Data

Prior to beginning work on this discussion, read the following two articles: John Funks The Ethics of Big Data: Why Marketers Should Be Careful About Consumer Privacy (Links to an external site.) and Christian Ofori-Boatengs Your Big Data Responsibility: The Rise in Data Ethics (Links to an external site.).

Based on the content of these articles, respond to the following:

  • Describe the microeconomic principles being used. What is driving the demand for data? What impact will regulations on the use of private data have on supply, and thus, firms?
  • Evaluate the different market structures that big data benefits the least and the most from.
  • While data collection may benefit the business community, discuss the concerns for consumers as big data proliferates.

Your initial post should be a minimum of 300 words.

Here are the links to the required reading:


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